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100 %! Our typography professor used to tell us that the typeface we choose and the way we set it will directly influence how well a story is being perceived. hugojmd/1497731676062973953
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…in reply to @m_ott
He even quoted a study where people judged a story set in a less quality font with too tight line-height printed on cheap paper as being not as gripping and more tiring to read than the same story set by an expert typographer.
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