m_ott’s avatarm_ott’s Twitter Archive—№ 12,465

      1. Same here. And the data supports this. The only situation in which carousels can *sometimes* work in my experience is bargain advertising. Any other use case is only lazy UX design IMO. SaraSoueidan/1111937665484623872
    1. …in reply to @m_ott
      Here are two compelling stats/studies: 1: University of Notre Dame. TL;DR: Most users only see and interact with the first slide erikrunyon.com/2013/01/carousel-interaction-stats/ erikrunyon.com/2013/07/carousel-interaction-stats/
      OpenGraph image for erikrunyon.com/2013/01/carousel-interaction-stats/OpenGraph image for erikrunyon.com/2013/07/carousel-interaction-stats/
  1. …in reply to @m_ott
    2: If some stakeholder comes up with the groundbreaking idea of auto-forwarding, this study might be useful. TL;DR: Auto-rotating carousels are annoying and being ignored nngroup.com/articles/auto-forwarding/
    OpenGraph image for nngroup.com/articles/auto-forwarding/
    1. …in reply to @m_ott
      Yet still in almost every project, someone comes up with the idea to “improve” a site with a carousel. Some devs even see it as an improvement to add auto-rotation even if this was not part of the concept. But they simply don’t work. They are UI spam. 😉
      1. …in reply to @m_ott
        What to do instead? Prioritize. Focus. Sharpen the message. Ask yourself: If there’s only *one* story I can tell in the stage / masthead of the site, which one does it need to be? Then tell this story in the most compelling and clear way.